Question: Is Becca a good makeup brand?

Beccas pressed Shimmering Skin Perfector was the best-selling highlighter in the US in 2019. In 2021, the product still has a near-perfect five-star rating on both Sephora (over 5,200 reviews) and on the beauty retailer Ulta (over 1,100 reviews).

Is BECCA a luxury brand?

BECCA – Luxury Brand Partners – Artist Driven Beauty Brands.

Is BECCA a clean beauty brand?

BECCA is and will remain a cruelty-free company.

Is BECCA makeup natural?

Unfortunately, Becca Cosmetics is not considered to be organic. They dont use at least 70% natural ingredients in their makeup formulas, so they cannot be labeled as “all-natural” either.

Who is BECCA makeup by?

Lauder Lauder bought Becca in 2016 for a reported $200 million.

Why is Becca being discontinued?

The brand attributed the closure to an accumulation of challenges, together with the global impact of COVID-19. Estée Lauder, which bought the company in 2016, made the final decision to shutter the brand, Womens Wear Daily confirmed.

Why is Becca closing down?

A statement on its website said: At Becca, an accumulation of challenges, together with the global impact of Covid-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021.

Why is BECCA discontinuing?

The brand attributed the closure to an accumulation of challenges, together with the global impact of COVID-19. Estée Lauder, which bought the company in 2016, made the final decision to shutter the brand, Womens Wear Daily confirmed.

Why is BECCA closing down?

A statement on its website said: At Becca, an accumulation of challenges, together with the global impact of Covid-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021.

Why was Becca discontinued?

The brand attributed the closure to an accumulation of challenges, together with the global impact of COVID-19. Estée Lauder, which bought the company in 2016, made the final decision to shutter the brand, Womens Wear Daily confirmed.

Why is Becca closing?

Becca Cosmetics announced that its going out of business in September 2021. The brand cited an accumulation of challenges, including the impact of COVID-19, as the cause. Beauty fans are shocked by the news, as the cult-favorite brand was once a staple of their routines.

Whether you refer to itor merely swiping on a bit of shimmer, has cornered the market on all makeup that's glow-related.

But there's far more behind than the otherwordly radiance its highlighters like did leave behind. A lot more—and some facts about and secrets behind Becca Cosmetics may just surprise you.

Is Becca a good makeup brand?

The brand was just purchased for some major, major cash—and is expected to make even more next year. Although Becca Cosmetics has been around for 15 years, it was considered indie by many until Estée Lauder purchased the color cosmetics line.

Although Estée Lauder, up until that point, had made other acquisitons of small skin- and personal-care brands like Olio Rodin Lusso and Le Labo, but hadn't invested in a makeup company since its purchase of Smashbox Cosmetics in 2010.

Those options have earned the brand an impressive following from women of color. According to the55 percent of Becca customers identify as non-Caucasian.

BECCA Cosmetics Closing Down By September Due To COVID

Take a look at their account if you any need further proof—or just some straight-up makeup inspo, of course. In 2015, YouTube beauty vlogger Jaclyn Hill who has amassed an impressive 3. Almost immediately, sales of the compact —becoming the top-selling item on Sephora.

Naturally, Cole and company knew they had to act, locking in a collaboration with Hill, launching in May of 2015, the firstwhich reportedly sold on Sephora.

Is Becca a good makeup brand?

The shortage created enough frenzy there was a devoted hashtag to report sightings, shortages and restockings of the coveted luminizer. Unlike the Jaclyn Hill shortage, there's no shortage of Becca celebrity fans.

Cole and Becca Cosmetics actually patented one of the coolest makeup brushes we've ever tried in 2014. When Becca launched ByCole sold beauty editors and customers alike on its genius. You can use the flat, wide brush to apply everything—think moisturizer, foundation, concealer or highlighter—with just a single brush, and if needed, without a mirror, Cole says.

The design is so special to Cole that she has the patented iteration dipped in bronze and displayed in her office.

BECCA Cosmetics

The understated packaging actually has Is Becca a good makeup brand? hidden meaning. Unless Becca has launched a limited-edition product like the rose quartz highlighter, we, um, highlighted aboveBecca's packaging remains consistent: matte brown and matte silver, with etched lettering.

Is Becca a good makeup brand?

That lack of flash or luminosity, you could argue, considering the brand we're talking aboutis totally intentional, though. Water is one of the star ingredients in Becca's products. Cole says that part of what makes Becca foundations so damn good we actually said that last part, but still because of its the high water content. You can feel it in the lightweight Bywhich contains a remarkable 32 percent water.

We loved this foundation so much here at Allure it actually nabbed a Best of Beauty Is Becca a good makeup brand? for—you guessed it— for its extensive coverage and serious breathability.

Another skin-perfecting Becca hero products that's high in H20? Itsa bit of a heavier formula that offers comparable weightlessness but more coverage. You can apply 'em both with Becca's famous brush—and the rest of your makeup, too.

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